Assignment 11: Idea Napkin No. 1

1) You. My name is Nicole Pulido, I’m a second-year student with a major in Business Management and minor in French. Having grown up in a nature-loving family I have a fondness for the environment which perhaps can be illustrated through my opportunity. I feel that being able to come up with something that will eventually help to lower those statistics I’ve talked about in the long term would have a big impact in my life. I feel like it would be a big first step towards making a difference when it comes to the environment and would motivate me to keep doing things that will allow me to fulfill that responsibility I feel I have with our planet.

2) What are you offering to customers? My product is an app whose purpose is to keep people accountable. In other words, it is an app that will remind those who can be a bit too busy sometimes and/or can be forgetful when it comes down to using food they’ve bought before it goes bad. Customers simply download an app and then get a card delivered to them which is connected to the app.  The way they are connected is that once the customer arrives at the cash register, they give their card to be swiped, which then logs in the information for every (food) item they bought. This information consists of how much of that product they bought and when this product is meant to expire/go bad. Now every time they use this product, they have to login how much of it they used so the app can then keep track of how much they have left and remind the person to use it before it goes bad.

3) Who are you offering it to?  I am offering it to students and/or young adults who are living on their own for the first time and cook at least 70% of their meals at home.

4) Why do they care? I believe that customers will use my product because it is simple to use, easy to get and a fast solution to a problem that is not just harming them financially but is also harming the environment.

5) What are your core competencies? As far as I’m concerned, there isn’t a competitor who has a solution like mine or a solution at all, to tackle this issue firsthand. As I said earlier, my app is easy to use and get and pretty much does the work and organizing for the customer, so it’s an attractive solution.

I believe that these elements fit well together. However, there are a few aspects that are weaker than others. These include knowing how to identify those who are living on their own for the first time as well as knowing how to promote and advertise the app. I haven’t really thought too much about these aspects but I’m sure that after actually putting some thought into it I’ll be able to come up with a strategy.