Assignment 9: Testing the Hypothesis, Pt.2

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Who: After my interviews I found out that there are certain groups that fall outside of my boundary. These are shoppers who are more experienced and tend to be more responsible. I had initially narrowed out my target audience to be college students who cook at home frequently, but I had also later decided to broaden the market to people who in general cook at home frequently/ eat at home a lot. After speaking to three other parents and more (graduate) students I realized that my initial narrow market was more accurate. I did think however think that those who spent more on food a week  would be more prone to wasting more food but after my interviews I realized that the two key aspects to take into account are 1) those who have more experience with food management ( so those who have been shopping on their own for at least 3 years and 2) those who are more responsible when it comes to food management, regardless of age.
What: After speaking with the younger interviewees I did identify one need that can’t be met with this solution, mainly because it comes from the individual; that is, having self-control and not buying unnecessary items. Although the app can help reduce the likelihood of someone forgetting to use something, it can’t prevent people from overbuying and eventually leading for food to spoil because the person has too much that has to be used quickly.
Why: The outsiders don’t really have a need, mainly because they are more responsible and more knowledgeable when it comes to food management. The need for those in the market is ironically, hopefully, a temporary one. The hope is that the app will teach those who aren’t, to be more aware when it comes to food waste and management.


Inside the boundary
Outside the boundary
Who:
Those who are starting to grocery shop and cook alone for the first time and eat more at home than outside.
Those who already have more experience grocery shopping and are more responsible /aware when it comes to minimizing food waste.
Those who go out to eat more than they cook at home.
What:
To be aware of when things are going bad and/or if they can still be used
To help people control their impulse buys and overbuy
Why:
People are not well prepared to start taking responsibility over their food purchases and are not fully educated when it comes to food management and safety.
It is very difficult to control a person’s actions.



Comments

  1. katelyn.kantorFebruary 15, 2020 at 11:05 PM

    Hey Nicole! I think your idea is great but it might be hard to encourage others to use it and really track the food they are buying or wasting. It would definitely be great for those who need more organization when buying food but as you said, those with experience might not have a need for this app. In a way I do think that your app could help people from overbuying, maybe you could incorporate an aspect with recommendations on how much to buy of each product for a specific food item. Good luck with this idea!!

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