Assignment 12: Figuring Out Buyer Behavior No. 1

-

Segment: The segment I have chosen is college students who are living on their own for the first time.

Interview summaries: All three of my interviewees became aware of their need around the second to third time they had to throw away food that had spoiled.  They all seemed to agree that they didn’t become aware of the need the first time because they just viewed it as an innocent mistake and weren’t really planning on it happening again. They recognized however that once it happened again, they realized that they still were being forgetful. None of them came up with a plan or took “action” to solve their problem but they all rather said that they made a mental note so that next time they were at the supermarket they would buy less food. One of my interviewees however said that she started to make a more detailed mental plan of her meals for the week when she was shopping. She described that she would think, “Okay, well I know I always go out for lunch Tuesdays and Thursdays, which means that I’ll be having about 10 meals at home, so I shouldn’t get more than 7 pieces of chicken/meat..”. With my findings I found that 1. People actually didn’t recognize their need or even their mistake until it was repeated and 2. No one was actually looking for a solution but rather decided to take it into their own hands and hope that they were able to correct themselves next time.

How would I describe this segment? I would say that this segment is aware of a problem that is occurring but isn’t really sure how to solve it other than just taking up responsibility for it. In the same way, other than asking external sources for help they use internal resources and rely on their own capability to remember.

Comments

  1. katelyn.kantorFebruary 20, 2020 at 4:14 PM

    Hey Nicole! Being a 19 year old college student who has also been living on my own for only about 2 years now I can say I have thrown away far too much food. I am surprised to hear that no one really took time to plan out each one of their meals to reduce waste. Its kinda crazy that the life of a college student is so chaotic and busy that we do not even have time to plan out what we eat enough so that we do not produce food waste. I definitely agree with you that this segment is completely aware of their problem, they just have a tough time figuring out a feasible way to efficiently stop their food waste.

    ReplyDelete
  2. Garrett MullenaxFebruary 23, 2020 at 6:12 PM

    Hey Nicole, I loved your post and the design of your blog page. I really found myself relating to the people you interviewed, and noticed that I do a lot of the same things these people do. My question is, do you think this problem is limited to college students? Or do you believe this may be a universal issue?

    ReplyDelete
  3. Devin CrimzonFebruary 24, 2020 at 3:27 AM

    Hi Nicole, I've been guilty of throwing my food and drinks away because they reached expiration too. It's a problem that can be solved mentally, but at times it's more challenging than one would think. Sometimes when I go to the grocery store I want to buy everything that catches my eye. I'll buy an abundance of items then realize when I get home I want to buy Pizza Hut. I then end up spending more money and continue to eat out. So I just try to make stops to a grocery store and pick something up and cook it that night. Usually, that works out best for me rather than bulk buying.

    ReplyDelete

Post a Comment

Popular posts from this blog

Assignment 30: Final Reflection

-
Image
1) What sticks out to you as the most formative experience? The experience that you'll remember years later? What was your most joyous experience? What experience are you most proud of yourself for accomplishing? I think that there are two things that have stuck the most out for me in this course, the first one was our first big assignment: coming up with a business idea. Coming up with an app to reduce food waste was, I have to say, my proudest accomplishment. As I’ve said several times, helping our planet and feeling that responsibility to do something has been ingrained in me since I was a child. Having been able to come up with a business idea that centers around that concept was extremely gratifying and I truly believe that I will move forward and try to perfect this idea with the help of my uncle. The second experience, which was mostly formative, was reaching out to my uncle. I learned a lot from him and realized that I didn’t have to go too far to find someone w...
Read more

Assignment 26: Celebrating Failure

-
1)     Tell us about a time this past semester that you failed -- whether in this class, or outside of this class. Don't spare any details! It'd be even better if there was something you tried several times this semester and failed each time.  ·       I had heard that Marketing was not as easy as people suspected it to be, so I came into the class being mentally prepared for it to be more difficult than I had originally suspected. However, I was not prepared for failing to meet my own expectations. ·       I had expected for the class to require more of my time and effort, so I was prepared to accept that I would need to study more in order to keep an acceptable grade in the class. I always try to aim for an A, and when that’s not what I get, I’m usually disappointed in myself. However, I also came into the class being prepared to possibly get a low B, which I believed to be the lowest grade I’d allow myself to g...
Read more

Assignment 22: Elevator Pitch No.3

-
1. Link:   https://youtu.be/ORVbgYcqPag 2. Reflection: After reading my second set of feedback I knew that the facts had to stay in, as they were doing their job of grabbing people's attention. I stayed consistent with dressing formally and I also made sure to explain exactly how the app works.  3. Now having done it three times I definitely feel like it flows better. I definitely feel more comfortable in front of the camera and I can say that I feel more confident in delivering the pitch to an audience.
Read more